Print ads are especially effective in industry-specific trade publications that often double as trade show handouts. Wholesalers can create a presence at a show without even having a booth. These publications are frequently saved for six months to a year in buyers' reference files.
Local Merchants find print ads in city-style and tourist directory publications a great way to generate added traffic at relatively low cost. These ads are an "outreach" supplement to the direct mailings the merchant does to their established client base.
The cost of placing an ad varies widely and is related to the circulation of the publication. Many publications offer "free ad composition." But this is usually done by junior designers with little experience in dynamic selling. Pacific Print Media offers ad composition service by professionals with many years of creative selling experience.
Costs can very widely. They depend on the nature of the products (or services), the number of models needed and the use of location shots. However, in our new digital universe, old images can be given new life and reused almost indefinitely. Why not challenge a Pacific Print Media designer to create a low-cost / high sales ad campaign for you?
| Print Ad Production | Using your photography | Using simple product shots | Using styled product shots | Using photos with models and locations | Added cost for composed film |
| black & white or color | |||||
| Quarter Page | $225.00 | $270.00 | $315.00 | na | $22.00 |
| Third Page | $270.00 | $315.00 | $360.00 | call for quote | $22.00 |
| Half Page | $315.00 | $360.00 | $405.00 | call for quote | $22.00 |
| Full Page | $360.00 | $405.00 | $450.00 | call for quote | $22.00 |
| 2 Page Spread | $600.00 | $750.00 | $840.00 | call for quote | $44.00 |
Pacific Print Media, 407 Sanchez Street, San Francisco, CA 94114, (415) 558-8902 • info@pacprint.com
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