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They are known as point-of-sale graphics, posters or environmental design. But they all deliver incredibly low-cost sales-promotion impact because, unlike billboards or magazine ads, you already own the basic space (or you have the ability to acquire it in return for good-will and a couple of tickets). The trick is to use that space to deliver a powerful selling message. Let me show you how to maximize that potential.
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| Film and theater productions benefit from the excitment generated by posters. |
Interior banners add excitement and remind customers of gift opportunities.
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| High-impact event posters raise awairness and stimulate attendance. | |||||||||||||||||
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| Show me typical point-of-sale cost comparisons. | |||||||||||||||||
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